Sofia Esposito
Social Strategist & Graphic Designer
Phone:
781-929-7872
Email:
Education:
B.A. in Communication Studies and Graphic & Information Design from Northeastern University
A Bit About Me
I've always been fascinated by the intersection of creativity, culture, and the ways people connect with brands. While my career began in graphic design, it naturally evolved into social strategy as I became increasingly curious about what makes ideas resonate, why certain content captures attention, and how brands earn relevance in an ever-changing digital landscape.
Today, I work as a Post Creative Strategist, where I help consumer brands uncover audience insights, identify cultural moments, and translate those findings into social-first strategies. Whether I'm exploring internet culture, analyzing consumer behavior, or developing creative recommendations, I love solving problems through both strategic thinking and creativity.
My background in graphic design continues to shape the way I approach strategy. Understanding visual storytelling, branding, typography, and design systems has given me a strong creative foundation and allows me to collaborate closely with designers and creative teams to bring ideas to life.
Outside of work, I'm a lifelong learner who enjoys reading, visiting museums, and exploring design history. I'm constantly inspired by the relationship between art, culture, and communication, and I believe the strongest brands are the ones that create genuine emotional connections with people.
Feel free to reach out if you'd like to connect, collaborate, or simply chat about strategy, design, or the latest thing happening on the internet!
Professional Experience
March 2026 - Present
Post Creative Strategist
VaynerX - Tamara Group
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Develop social strategies for consumer brands including Hisense and Mrs. Meyer's, translating audience insights, platform trends, and cultural moments into campaigns and content that strengthen brand relevance.
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Supported Hisense's FIFA World Cup 2026 sponsorship by identifying real-time cultural opportunities and developing social activations that helped the brand stand out throughout the tournament.
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Conduct social, audience, and competitive audits to uncover whitespace opportunities, inform brand positioning, and shape content strategy.
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Develop audience cohorts and strategic frameworks that help brands reach distinct consumer segments with culturally relevant messaging and content.
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Leverage Commenting as Creative (CasC) to identify real-time engagement opportunities and craft authentic, on-brand interactions that reinforce brand voice and deepen community engagement.
August 2025 - March 2026
Social Strategist
VaynerX - Gallery Media Group
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Led social strategy for brands including Tree Hut and Neuro Gum, leveraging audience insights, platform trends, and performance data to develop monthly content strategies that drove engagement and supported brand objectives.
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Developed creative briefs, content concepts, and strategic recommendations for TikTok and Instagram, collaborating with creative teams, UGC creators, and influencers to produce culturally relevant content.
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Developed and presented monthly performance reports and strategic recommendations to clients, leveraging audience and platform insights to inform future content strategy and optimization.
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Managed high-volume content planning and execution across multiple workstreams, delivering 40+ monthly assets for Tree Hut and 85+ campaign deliverables for Neuro Gum while consistently meeting deadlines.
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Supported key brand initiatives, including Tree Hut and Neuro Gum's rebrand and product launches, adapting social strategy to evolving business priorities and ensuring cohesive messaging across channels.
May 2024 - Present
Freelance Graphic Design and Social Media Management
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Designed brand identity for small businesses including logos, business cards, brochures, and other marketing and graphic design materials
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Communicated closely with clients to offer graphic design advice and expertise
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Advised small businesses and nonprofits on social media strategy, content planning, and audience engagement, providing analytics reports to assess performance and refine tactics.
September 2019 - May 2024
B.A. in Communication Studies and Graphic & Information Design
Northeastern University
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Pursued a Bachelor of Arts Degree from Northeastern University in Boston, Ma
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Majored in Communications Studies and Graphic & Information Design
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Graduated May, 2024 with Cum Laude
July 2022 - October 2022
PM Ops Communications and Graphic DesignCo-op
MFS Investment management
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Compiled diverse sources of information and created the weekly newsletter for the Global Technology and
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Investment Operations (GTIO) department, clearly communicating key updates to keep the entire team informed on upcoming events, internal news, and important announcements
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Designed and edited slides for display boards on GTIO floors of headquarters; slides consisted of current events, corporate announcements, latest technology used in industry, company updates, and more
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Handled multiple digital design tasks while effectively adhering to brand guidelines throughout communications channels, ensuring a consistent identity across all platforms
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Maintained and edited content on the department’s SharePoint portal
July 2021 - January 2022
Digital Communications
Co-op
Sanofi
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Managed the editorial calendar for social media and content marketing campaigns, demonstrating strong project and campaign management skills by cataloging social media plans and approved media files
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Committed to enhancing campaign efficiency by implementing asset management strategies to organize, update, and maintain digital assets, streamlining workflows and ensuring timely, consistent publishing across Twitter, Instagram, Facebook, LinkedIn, and YouTube
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Managed social media content uploads via the Later platform, ensuring consistent delivery across social media channels, alignment with brand guidelines, and optimized posting schedules to boost brand awareness
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Proactively monitored and approved customer-facing responses to social media comments and messages, identifying mentions of adverse drug reactions, and reviewing pharmacovigilance reports to track adverse effects and ensure patient safety
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Collaborated with legal, analytics, and product communication teams to review social media performance metrics, quarterly reports, and KPIs, streamlining communication and aligning brand strategy to optimize marketing objectives throughout campaign development
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Organized content on Youtube Channel, creating and organizing playlists for various digital campaigns, categorizing videos by themes such as patient stories, clinical trials, and announcements to enhance viewer navigation and engagement
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Utilized organizational skills by taking initiative to categorize content on Youtube Channel, creating and organizing playlists for various digital campaigns, grouping videos by themes to enhance viewer navigation and engagement
