Podere Lepre Bianca - Brand Identity and Bottle Label Design

I developed a brand identity for Podere Lepre Bianca, a small olive grove located in Torrita di Siena, Italy. As part of the brand identity, I created a custom olive oil bottle label. The farm, with 215 olive trees, produced 200 liters of cold-pressed olive oil this year, which is currently sold at specialty retail shops in New England, and to family and friends. My label was printed at a local print and label shop in Tuscany and applied to over 700 bottles of olive oil.

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Initially tasked with designing a bottle label, I expanded the project into a cohesive brand identity, featuring a signature logo of an Italian white hare, an element personally significant to the owner. Inspired by the farm, the design balances rustic elements with a modern aesthetic.

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This project is ongoing as I am creating marketing materials and promotional assets, check back for updates!